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Contemporary Art Gallery by Golconda, Tel Aviv

LOCATION: Herzel 117, Tel Aviv

PROGRAMME: Art Gallery

SIZE: 500 m2

STATUS: Completes - 2009

CLIENT: Gloconda Gallery

PHOTOGRAPHER: Amit Geron and Richard Jochum


Set in a former print factory this intervention within existing industrial building explores the boundaries of use and re-use as a design brief. 

Originally built as a single story structure in the 40's, the building went through an aggressive intervention 15 years later as a second floor added to it.

The chosen design tactics is aimed directly to re-emphasize the uniqueness of this over-looked and seemingly 'banal' building, while refusing the romantics of 'renovation' as well as the violence of 'erasure'.