Contemporary Art Gallery by Golconda, Tel Aviv
PROJECT NAME: Contemporary by Gloconda
LOCATION: Herzel 117, Tel Aviv
PROGRAMME: Art Gallery
SIZE: 500 m2
STATUS: Completes - 2009
CLIENT: Gloconda Gallery
PHOTOGRAPHER: Amit Geron and Richard Jochum
Set in a former print factory this intervention within existing industrial building explores the boundaries of use and re-use as a design brief.
Originally built as a single story structure in the 40's, the building went through an aggressive intervention 15 years later as a second floor added to it.
The chosen design tactics is aimed directly to re-emphasize the uniqueness of this over-looked and seemingly 'banal' building, while refusing the romantics of 'renovation' as well as the violence of 'erasure'.